Fluro blog

Busy Bees...

Thu, 21 Feb 2013 10:44:00 +0000

Sure, the blog is a great idea in principle. Just take 30 mins every week to update the world with the content of your head. Well don’t let the fact that Fluro hasn’t updated the blog in over 6 months fool you! Plenty has been going on in our little heads I can assure you.

So, 2013 has picked up from where an extremely busy and at times frantic 2012 left off! We have been working hard with our clients producing websites, videos, loads and loads of corporate collateral and some major rebranding projects. We have also strengthened our team with new additions in business development as well as 2 new designers. And if that isn’t enough, finally we have given the website a bit of a revamp, I think of it as a quick “pick-me up” for the new year! As always the portfolio is what we have concentrated on, so you will see the introduction of another 5 recent projects which we have turned our creative hands to. Hope you like them!

Free SME Brand and Marketing Consultation

Wed, 23 May 2012 08:32:04 +0100

Im sure you’ll agree that sometimes you can be too close to something to really see it for what it is. People and organisations get very attached to their brand and its relative collateral. We believe that a fresh pair of trained eyes can often shed light on what is not obvious for those too close.

Our free, one-hour, brand and marketing consultations will give you valuable insights into how you can grow your business through correct brand positioning and effective design and marketing.

We’ll ask you the type of challenging questions you never normally have time to think about. Like who your profitable clients really are and how you’re different from your competitors. And together we’ll define the essence of your business brand.

We will leave you feeling inspired and focused on what direction your brand and collateral should take in the future and how Fluro could help you achieve it.

We only have a certain amount of free consultations available every month. Call the studio on on 01628 298775, email hello@fluroltd.com or click on the link below…

http://fluro.cmail4.com/t/ViewEmail/r/3432BE09FE0D7E7A/DA45A82B5390A936765E7602346EC846

Reasons to REBRAND IN 2012!

Fri, 06 Jan 2012 13:26:46 +0000

Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about it. Regardless of how long you’ve been considering the idea, one thing is for sure, rebranding isn’t something to go into half-hearted. You should feel great about the timing and the agency you take on to guide you through the process.

It’s not just a new logo!

If you are considering a rebrand, hopefully you already understand that it’s not simply a case of giving your old logo a facelift. Your brand should be a representation of who your company is: your positioning, your values, and your ethos.

The following are some of the best reasons we have encountered that are indications that a rebrand should definitely be on the cards!

Our staff are embarrassed to introduce our potential clients to our collateral / website…

If your team is afraid to send a prospect to your website or share your collateral with a potential client, how much business are you losing out on?

We are changing our name…

Perhaps one of the most obvious times to rebrand; a name change is a great opportunity to re-evaluate your brand, identity and ultimately how the business is aesthetically perceived.

Our brand looks dated…

Often your branding and identity is the first impression potential clients will get of your business, so make sure its a good one. A dated “look” makes your business look tired to potential customers and staff alike. Rebranding is an opportunity to make sure your image and message are bang up-to-date!

Our brand isn’t a true reflection of what we do…

If your audience doesn’t understand who you are, why you’re different and what you do, you may as well stop marketing to them. A rebrand done right should give your market a clear picture of what you do and why you matter.

Our material all looks different…

Have you ever met three people from the same company who all had different business cards and made their own clip-art laden brochures? How professional did that company appear to you? Your logo, collateral, website all needs to push in the same direction reaffirming at every opportunity your image, professionalism and business message.

Our competition is getting all of the limelight…

In these competitive times can you afford to let a customer choose a competitor because their branding looks more businesslike and appealing? Your brand is your shop window and if what’s on display looks unprofessional potential clients will assume the company behind it is as well and go elsewhere.

If any of the above is applicable to your company, its probably time for a change. Give us a call to find out how we can help. We have worked with companies of all sizes in a huge range of sectors and would be happy to talk you through some examples.

Gone in a flash!

Fri, 23 Dec 2011 07:28:42 +0000

Wow-wee, I cant believe its Xmas already, this year has absolutely flown by for me. It only seems like yesterday we were in absolute chaos moving the studio down the road from Bourne End! I thought a good place to start my blogging life was to have a quick recap on my year in the studio!

Its been a hugely busy year which has certainly had a lot of twists and turns up its sleeve. The company has grown significantly which is great and we have really spread our wings in terms of client base and the sectors we are working in, and the best part is that nearly all of the growth has come from existing clients referring us. We must be doing something right!

The new studio and addition of another designer has probably been the highlights for me. The studio has brought with it a really professional, open feel and makes for a fantastic creative environment. New designers bring with them new ideas and that’s exactly what has happened. More heads equal more diversity and different angles on projects which from a designers point of view is really constructive. As they say 4 heads are better than 3…or something like that.

We’ve got our hands on some really juicy projects over the past year… We’ve branded an ethical jewellery company, we’ve designed campaigns for a leading sports brand and we’ve created a pack of Top Trumps for an IT development company…the list goes on.

To wrap things up, its been a busy year for both me and Fluro and ive got a feeling next year is going to be even busier, so id better go and get myself some rest. I’d like to wish all of our clients (you know who you are!) a fantastic Xmas and a brilliant New Year!

See you in 2012!

Josh Keys

Happy New Year, Happy New Site!

Mon, 19 Dec 2011 09:57:00 +0000

Well, admittedly its been a long time coming, but we have finally manged to get round to sorting our new web site. You know what they say about hairdressers cutting their own hair!

We really hope you like the site, its been put together as a long overdue showcase of some of the projects we have been involved in and are really quite proud of. We are doing work for such a variety of companies and sectors now and we thought it was about time we showed some of it off! The site is going to become a really up-to-date portfolio of work and happenings at Fluro, the latest news, the latest work, stuff we like and inspirational stuff we’ve seen out and about.

We’d love to hear if you have any feedback about the new site so feel free to drop us a line!

Mat